When buying a tie (or any accessory) here’s an important lesson: match the tie to what you intend to wear it with. Don’t just buy a tie because it looks great by itself. It’s an accessary. You won’t wear it by itself (unless you want to get arrested). It will need to fit with the suit and shirts you already own.
We’ll often talk about classic men’s dress — and the importance of keeping the more expensive items, like suits and shirts simple — this is because it gives you flexibility to mx and match — and to be in a position to add flashes of color in a way that works. Coordinating your tie, dress shirt, and suit isn’t brain surgery. All it requires is a basic grasp of proportion, pattern, and color. From this you can build a large and interchangeable wardrobe.
When choosing a tie the main thing to make sure of is that the color of the tie and the pattern of the tie don’t clash with what you’re going to be wearing it with. Traditionally solid color or stripe pattern ties sell better — and this simply reflects their versatility — they go with anything. But don’t be put off by a tie with a bolder pattern or color — a gentleman wants to stand out — but in a good way, not in a “this guy has no taste in ties” kinda way. Not too skinny, not too wide, and in a classic color scheme.
Some other things to think of when choosing a tie: